Chain Block on Online Shops

　　As one of the smallest scale lifting equipment, chain block had made little progress on Internet. But with the coming of the Internet + era, it has keep pace with times and start a new economic model while being marketed both online and off line in the form of e-business combining factories, e-business combining distributors or e-business combining factories and distributors. Shoulder to shoulder, each of them performs their own roles to their utmost to promote the development of the industry to achieve win-win.

　　As the mode of e-business combining factories, there is a one way option, for which factories can choose a good platform to join in for a favorable profit while as a e-business platform, it can seldom make its choice to choose whether to cooperate with a factory or not, because the choice is factories’ while there are risks for any investment and a good platform can guarantee a sustainable development of a brand.

　　As a mode of e-business combing distributors, there is a two way choice. The distributor needs a strong e-business platform with powerful influence while an e-business needs a reliable distributor with good reputation and quality goods. Otherwise, there may be some revenue in the short term, reputation of e-business will be damaged or it will be swallowed by the boom of the Internet.

　　I would very much prefer the last mode that is the one e-business combining factories and distributors. But the most important thing of which is in what way to cooperate in order to ensure that every parts can benefit from it.

　　As a small scale lifting equipment not easy to be transport, chain block has a quite few consumers, long consumption cycle. A new mode should be applied into the Internet era, and there is no such precedent to follow. According to the situation, the promotion mode both online and offline is secure, as to whether it will be the best one, let us wait and see.