Since it entered the period which is called the freezing winter of the lifting industry, sales of chain block have been declining in the following two years. Products and quality which are the two key matters consumers concerning the most could hardly have any progress for a long term of time while there is homogeneity in R & D and production and price war among the chain block manufactures in channel and marketing.
Against this background, Hebei Yudiao Hoisting has made a high end brand strategy which is in the view of consumers and carries it in order and with good results through these new measures under the national supply side reform policy.
Strategy methodology of Yudiao “high-end" strategy is "Five high-end" which is also the standards of production and the key reason why Hebei Yudiao keeps its sales volume increased while the overall of the chain block industry at the downward pressure.
·High end Technology. The core driving force of the prosperity of an enterprise and the upgrading of the product is scientific research strength. Hebei Yudiao Hoisting has been exerting its utmost effort for independent research and development for about a decade, managing to cope with nuts of the industry one by one and creating dozens of core patents.
·High end design. In this era that IP, design, pain point are discussed hotly, many people call on the manufacturing sector to do the design and do excellent design which can capture the pain points. Therefore, an excellent chain block should be the combination of both beauty and utility.
·High end positioning. The blueprint of a company is closely linked to the wit and accurate analysis and positioning of the decision-makers. We get informed of the detailed and characteristic demands of users and positions our products while strengthen the training to the employees and the agents. At the same time, a system of standards of production, managing, sales channel and services were built and change the image of low quality, low cost of the chain block and create a brand new image.
·High end mode and high end service. Hebei Yudiao Hoisting has become the innovator and the wind indicator of the industry through effort of ten years or so. And it has won favors of both consumers and insiders.
The previous: When Does Chain Block Usher Its Spring?