HOME PRODUCTS QUALIFICATIONS CASES NEWS ABOUT US CONTACT US
My status

NEWS

Where you are now:HOME >NEWS

Hand chain hoist manufacturers how to develop brand promotion Do not "grandstanding"

  Hand chain hoists manufacturers flocked to the product homogeneity, lack of diversity, there are constantly new businesses to participate in the war, continued price cuts, leading to the expense of quality is often the price. This is why the lack of differentiation leads to the present disorderly competition in the crane market. Hand chain hoist manufacturers where the future direction of development?

  Hand chain hoist manufacturers to reduce profits

  Many brand chain hoists have emerged, so that the raw material market competition has become extremely fierce, hand chain hoist is a resource product, can not do without specific raw materials, with the strengthening of international surveillance and investigation, environmental protection, raw materials shortage, short-term Will not be improved, the prices of raw materials have risen one after another, product profit margins are squeezed, the market economy superior price, only a reasonable profit space loitering.

  Market expansion trend highlights

  With the accelerating social rhythm, the product design and requirements have further requirements. From the initial product cross-border, cross-border to the present industry, the extension of the industry continue to expand, the industry's boundaries have been continuously broken. Lifting enterprises, including many chain hoists manufacturers have put forward their new cross-border advocacy. Horizontal integration needs to be noted that the industry should focus on strength of cross-border, to avoid the rush to new areas, the production of new products, cooperation is better, independent production, supplemented by the core product status can not move.

  Branding is not "grandstanding"

  The higher the brand awareness, the greater the influence, the more products are also favored by consumers. Strengthened brand dealers operating better. This is because in the minds of consumers, high-profile, influential brand, product quality and after-sale protection, hand chain hoist product quality, not only affect the consumer's trust, but also related to the safety of the operator. According to the person in charge of a chain hoist revealed that consumers are now unqualified due to product quality and business disputes have occurred from time to time, so the product quality special attention. Now safe, environmental protection has become the primary condition of consumers buy products, the price has been relegated to second. Small and medium-sized brands due to low visibility, little influence, consumers lack confidence in the quality of their products and services, as long as spending power allows, generally choose well-known brands.

  The premise of an enterprise development is "Do not forget early mind", Hebei Yu-lifting equipment Technology Co., Ltd. is such a company, always adhere to the "good faith, quality as the root" and produce quality products. To "create a world brand, Yu-car boutique" for the vision, continue to break through innovation. Cooperation with merchants from all over the world, win-win future! Welcome all friends to visit our factory.

Related tags: