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Different channels of the pros and cons of hand chain hoist manufacturers need to be strict channel management

  In recent years, with the lifting market into the buyer's market, consumer orientation has become the key factor determining the survival of enterprises. Can meet the needs of consumers, decided the fate of hand chain hoist manufacturers. Channel building is a compulsory course for all chain hoists manufacturers. At present, the lifting industry sales channels include self-operated stores, network channels, distribution franchisee, but because of their different advantages and disadvantages, so hand chain hoist manufacturers take the road to diversification is imperative.

  1, the original store

  Lifting the industry at the present point of view, the original store is the most traditional marketing model, but also the hand chain hoist manufacturers has been the most popular model, which is still widely used. However, this model has its inherent deficiencies: chain hoists products need to customize, time-consuming, capital chain length. These deficiencies easily lead to the hand chain hoist manufacturers in the cash flow difficulties, it is difficult to develop deeper.

  2, self-employed storefront

  The use of this model is also very wide, and its benefits are hand chain hoists manufacturers can greatly promote their own store chain hoist brand, at the same time, as a self-built shop, either in terms of policy, or in the product The overall control, enterprises have the right of exclusive use. However, this model rival manufacturers higher capital requirements, if not enough funds to invest, then this model will be difficult to succeed.

  3, China Merchants joined

  In addition to the original store and self-operated stores, dealers is undoubtedly joining all the current chain hoists manufacturers are using the marketing model. It is understood that, in order to recruit more and more high-quality dealers, many hand chain hoists manufacturers by investment summit, online investment and other channels to carry out. Dealers join agents can help chain hoists manufacturers with many dealers to promote their own brand products, sales of their own hand chain hoist products.

  4, online sales

  The 21st century, either e-commerce, or business-to-do, this sentence is a good interpretation of the importance of e-commerce in the future. The same is true for the crane industry, where e-commerce does not deliver its products to millions of potential consumers at the lowest cost, but also greatly promotes brand lifting. Now network marketing model has been accepted by more and more lifting merchants and highly respected.

  Lifting industry is the development of the lifting market is constantly changing. In the future, the lack of channel construction will become the biggest barrier to the development of hand chain hoist manufacturers. So, no matter what kind of manufacturers you need to think about the future direction of development, open up new marketing channels. Rainy day, to be prosperous.

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