Lifting industry trends: brand alliance

　　With the lifting of the hoist industry saturation, the competition among lifting companies is extremely fierce, competition between many terminal dealers is even more aggravating, the so-called "everyone pick up the flame of firewood", enterprises and distributors to set up a different industry alliance Is to achieve a win-win situation through the integration of resources. Each brand in the choice of alliance brands will have many considerations, regardless of product style, positioning, brand influence will become the consideration of different brands of cooperation between the factors.

　　Brand alliances into the future trend

　　"Coalition activities have become a trend." A heavy hoist industry insiders said the coalition has its own advantages, from the consumer level, "Union Buy" in terms of quality assurance, ease of purchase, preferential treatment, etc. , Will be more attractive than ever before; from the point of view of producers and distributors, activities of well-known brands of different categories can share resources such as propaganda and customers. The key is to cooperate with the business in the management of the same, reasonable distribution of benefits.

　　Union is not a fixed group, to put it plainly is a group of different brands in the field of home, in order to achieve the mutual integration of resources, to better seize the market and a form of union, and some alliances may organize an event to disband, and It is also common for some lifting hoist brands to join other alliances immediately after joining the alliance.

　　Customers need to calm down the buy

　　With the continuous and frequent "alliance buy" activities overweight, so that consumers are difficult to choose the same time, weakened the effectiveness of each group buy, buy a single field effect is also significantly weaker. "To cope with the harsh market environment, Alliance buy also need to survive in the process of change."

　　Take a fancy to participate in various activities, do not know which quality is good, powerful, secure. Choose to buy a simple way, is to see the size of the group buy. The size of the group will be able to see the strength of the organizers, from the strength of the organizers can predict the preferential treatment. Businesses often need to invest a lot of manpower and material resources, activities, the larger the scale, the greater the input, in order to share the cost, the organizers often charge exhibitors a certain fee, so the number of exhibitors often Activities scale is proportional. Second, the choice of venue also shows the size of the event. Moreover, in the daily purchase of products, try to large-scale, reputable businesses to buy.

　　Hebei Yu-car lifting equipment Technology Co., Ltd. always adhere to the integrity of the text, the quality of the root of production ideas, while exhibiting at the same time, humbly learn the merits of others, analyze their own shortcomings. Through the brand alliance to achieve the integration of resources, you can quickly promote their own development.