Lifting hoist factory closure reasons

　　In the past two years, a large number of physical stores blindly pursue the internet craze. It seems that all night, the poor growth of physical store sales are attributed to the impact of the Internet. However, they have turned a blind eye to all kinds of existing problems and lacked deep reviews In the online shop, the development of entity O2O In fact, this is a misunderstanding.

　　Entrepreneurial business difficult to do a "six major crux"

　　1, just look at how others do, do not consider who I am

　　Chinese people have a habit, that is, like to see how others are doing. In recent years, decoration and layout of the industry's high degree of "similar", is for this reason. We have been advocating and emphasizing every day for nearly 10 years: Each store should be guided by the customers' needs in the shopping district! Who are the customers in the store? What are their purchasing habits and purchasing preferences? What is the structure and checkout period for each customer order? And so on, these need to understand, rather than always look at how other people's whole shop.

　　Have you seen Watson's decoration in every store is the same? Is it different from other shops? Many of our local retail stores are in fact still in the stage of walking across the stones, so do not look old at what others do , How to do it myself, finally lost myself.

　　2, only consider what kind of goods they want to sell, do not consider who is the customer

　　I believe most retail stores have one thing in common that no matter who enters the store, they only want to push their most wanted products. Why? Of course, because only consider their own interests. This is also the most serious misunderstanding and crux of the store! Especially since this year, the pressure of operating costs faced by retail stores is relatively high. This phenomenon, which only wants to sell the products that they want most, has intensified. Only consider themselves, do not consider the feelings of customers, more ignore and disrespect the real needs of customers, this one-way business thinking, how far do you think it can go?

　　3, only consider the customer price, does not consider the basket number

　　What is the customer price and basket number? If your average customer price is 50 yuan, then the ticket which is one or two products, or more than three products, the meaning is completely different. The higher the unit price, the lower the number of baskets means that there is profit. The percentage of sales with single products is too high. The proportion of products that can cultivate popular products and basic products is too low. It also shows that clerks are mainly pushing the products they want to sell . The lower the unit price, the higher the number of baskets, which means that popular products and hot categories accounted for a higher proportion. Of course, most of the problems existing in retail stores are the former ones.

　　4, only consider the gross margin of goods, do not consider the goods "turnover rate"

　　Some famous or popular hot products may have low margins but high turnover rates.

　　Take white wine as an example, if it is 10 points of gross profit, is not a marginal margin is very small? However, if it can be circulated once a month, 12 times a year can be transferred to the principal of 10,000 yuan, for example, It means that a month can earn 1,000 yuan in gross profit, turn down twelve times a year down to a profit of 12,000 yuan, then it is the annual gross profit is 120%! At the same time, more importantly, this 10,000 yuan a year Turnovers Twelve times, but also means that for you to bring a lot of attention, the mainstream consumer spending popularity and popularity. In addition, some of our own profitable products, we must dare to come up with margin activities to improve its turnover rate and turnover of goods. However, the reality of the business process, physical stores in this area only recognize the truth. Therefore, the category structure is unreasonable, even more ineffective.

　　5, only consider the promotion method, do not consider the physical store "into the store rate"

　　Now more and more competitive, so many shop owners pondering every day to see how the other party how to do their own activities, but ignored the activities in order to improve the store into the store rate.

　　If the retail district where the general lack of popularity, into the store rate is not enough, if the activities are to improve the turnover rate and sales performance, and did not consider to improve customer access into the store, then even with rich sales techniques and activities discount, No customers into the store, transactions rely on what to achieve?

　　6, self paralysis, with the cool business peers to comfort myself

　　Ah Q spirit, the environment this year is not very good, so many people take a look at the opposite store, but also occasionally go out and look at other areas of the shop and found that people's business seems not so good, my heart is down to earth, sleep at night think Very stable!

　　The above six kinds of habitual thinking, led to a lot of lifting hoist manufacturers to the brink of collapse, as a lifting hoist manufacturers, we should continue to innovate to meet customer needs.